Yellow Lane Dawg Pvt Ltd © 2024. Designed by Truemerit.io
Yellow Lane Dawg Pvt Ltd © 2024. Designed by Truemerit.io
Invisible Protection, Visible Freshness
Invisible Protection, Visible Freshness
Elevate Cleanliness with Our Patented Technology
Clean, Sustainable, and Pleasantly Scented
Home Furnishings & Textiles
John Lewis Bedding - A Fresh Approach to Comfort with Micro-Fresh®
Home Furnishings & Textiles
John Lewis Bedding - A Fresh Approach to Comfort with Micro-Fresh®
Home Furnishings & Textiles
John Lewis Bedding - A Fresh Approach to Comfort with Micro-Fresh®
Pioneering a Fresher, Sustainable Tomorrow
What's the Tech?
Invisible Power of Micro-Fresh®
Snoby Dawg introduces the invisible yet powerful Micro-Fresh® technology to India, enhancing everyday products with unmatched freshness and hygiene.
Diverse Applications
Ideal for a broad spectrum of uses, Micro-Fresh® delivers exceptional anti-microbial and anti-allergen protection, effective even after 50 washes.
Sustainability Meets Freshness
Choose Snoby Dawg and Micro-Fresh® for a unique blend of enduring freshness and eco-friendly innovation, promoting cleanliness in harmony with the planet.
Lasting Pleasant Scent
The patented formula is not just invisible; it infuses garments to leather goods with a long-lasting, pleasant aroma, elevating the user experience.
Invisible Power of Micro-Fresh®
Snoby Dawg introduces the invisible yet powerful Micro-Fresh® technology to India, enhancing everyday products with unmatched freshness and hygiene.
Diverse Applications
Ideal for a broad spectrum of uses, Micro-Fresh® delivers exceptional anti-microbial and anti-allergen protection, effective even after 50 washes.
Sustainability Meets Freshness
Choose Snoby Dawg and Micro-Fresh® for a unique blend of enduring freshness and eco-friendly innovation, promoting cleanliness in harmony with the planet.
Lasting Pleasant Scent
The patented formula is not just invisible; it infuses garments to leather goods with a long-lasting, pleasant aroma, elevating the user experience.
What does it do?
Odour Prevention
No bacteria means no odours, which reduces the need for intensive cleaning and extends the lifespan of your products.
Viral Protection
It is tested and proven to reduce the cross contamination of viruses (including COVID-19), protect customers and workforces
Mould Prevention
Micro-fresh® prevents mould growing in transit where goods may be subject to humid conditions.
Hypoallergenic
It’s hypoallergenic, free from plastic and suitable for the most sensitive of skin types.
Odour Prevention
No bacteria means no odours, which reduces the need for intensive cleaning and extends the lifespan of your products.
Viral Protection
It is tested and proven to reduce the cross contamination of viruses (including COVID-19), protect customers and workforces
Mould Prevention
Micro-fresh® prevents mould growing in transit where goods may be subject to humid conditions.
Hypoallergenic
It’s hypoallergenic, free from plastic and suitable for the most sensitive of skin types.
450,000+
Shoe pairs protected
Sustainable
Living
Cleaner
Planet
What we do
At SnobyDawg, we revolutionize the way India experiences freshness. Through our partnership with Micro-Fresh® we bring you groundbreaking technology that's reshaping everyday products.
From footwear to home textiles, our solutions are designed for odour control, bacteria and virus protection, and mould prevention, all while being eco-friendly.
Dive into our world where sustainability meets innovation
Textile Transformation
Healthcare Hygiene
Hospitality Innovation
Footwear Freshness
Sportswear Advancement
Child-Safe Solutions
Textile Transformation
Experience the difference in textiles with Micro-Fresh®. Our technology integrates seamlessly into fabrics, offering long-lasting freshness, reducing the need for frequent washing, and providing hypoallergenic benefits. It's a game-changer for bedding, upholstery, and clothing.
Healthcare Hygiene
Elevate hygiene standards in healthcare with our technology. Micro-Fresh® effectively combats bacteria and viruses on medical textiles and surfaces, providing an additional layer of protection for patients and healthcare professionals.
Hospitality Innovation
Transform hospitality environments with Micro-Fresh®. Our solutions enhance the cleanliness and freshness of hotel linens, curtains, and upholstery, ensuring a safe, welcoming experience for guests while reducing laundering needs.
Footwear Freshness
Revolutionize your steps with Micro-Fresh® technology in footwear. Our invisible, odour-fighting formula keeps your shoes fresher for longer, prevents mould growth during transit and storage, and ensures a hygienic, odor-free experience, even in humid conditions
Sportswear Advancement
Stay fresh with every move in sportswear treated with Micro-Fresh®. Our technology keeps athletic apparel odor-free, reduces bacterial buildup, and extends the life of the garment, making it a perfect fit for active lifestyles.
Child-Safe Solutions
Protect your little ones with Micro-Fresh® in children's products. Our safe, hypoallergenic formula is ideal for kids' clothing, toys, and nursery items, ensuring they are protected from bacteria and odours without harsh chemicals.
Textile Transformation
Experience the difference in textiles with Micro-Fresh®. Our technology integrates seamlessly into fabrics, offering long-lasting freshness, reducing the need for frequent washing, and providing hypoallergenic benefits. It's a game-changer for bedding, upholstery, and clothing.
Healthcare Hygiene
Elevate hygiene standards in healthcare with our technology. Micro-Fresh® effectively combats bacteria and viruses on medical textiles and surfaces, providing an additional layer of protection for patients and healthcare professionals.
Hospitality Innovation
Transform hospitality environments with Micro-Fresh®. Our solutions enhance the cleanliness and freshness of hotel linens, curtains, and upholstery, ensuring a safe, welcoming experience for guests while reducing laundering needs.
Footwear Freshness
Revolutionize your steps with Micro-Fresh® technology in footwear. Our invisible, odour-fighting formula keeps your shoes fresher for longer, prevents mould growth during transit and storage, and ensures a hygienic, odor-free experience, even in humid conditions
Sportswear Advancement
Stay fresh with every move in sportswear treated with Micro-Fresh®. Our technology keeps athletic apparel odor-free, reduces bacterial buildup, and extends the life of the garment, making it a perfect fit for active lifestyles.
Child-Safe Solutions
Protect your little ones with Micro-Fresh® in children's products. Our safe, hypoallergenic formula is ideal for kids' clothing, toys, and nursery items, ensuring they are protected from bacteria and odours without harsh chemicals.
Textile Transformation
Experience the difference in textiles with Micro-Fresh®. Our technology integrates seamlessly into fabrics, offering long-lasting freshness, reducing the need for frequent washing, and providing hypoallergenic benefits. It's a game-changer for bedding, upholstery, and clothing.
Healthcare Hygiene
Elevate hygiene standards in healthcare with our technology. Micro-Fresh® effectively combats bacteria and viruses on medical textiles and surfaces, providing an additional layer of protection for patients and healthcare professionals.
Hospitality Innovation
Transform hospitality environments with Micro-Fresh®. Our solutions enhance the cleanliness and freshness of hotel linens, curtains, and upholstery, ensuring a safe, welcoming experience for guests while reducing laundering needs.
Footwear Freshness
Revolutionize your steps with Micro-Fresh® technology in footwear. Our invisible, odour-fighting formula keeps your shoes fresher for longer, prevents mould growth during transit and storage, and ensures a hygienic, odor-free experience, even in humid conditions
Sportswear Advancement
Stay fresh with every move in sportswear treated with Micro-Fresh®. Our technology keeps athletic apparel odor-free, reduces bacterial buildup, and extends the life of the garment, making it a perfect fit for active lifestyles.
Child-Safe Solutions
Protect your little ones with Micro-Fresh® in children's products. Our safe, hypoallergenic formula is ideal for kids' clothing, toys, and nursery items, ensuring they are protected from bacteria and odours without harsh chemicals.
Our Sectors of Innovation
Retail
Healthcare
Hospitality
Sportswear
Home Furnishings
Automotive
Aerospace
Kidswear
Projects
AN AWARD-WINNING TECHNOLOGY
Manufacturing and Engineering - LeicestershireLive Innovation Awards: 2020
Rising Star award - LeicestershireLive Women in Business Awards: 2019
International Innovation Enterprise of the Year - The Signature Awards: 2019
Business Growth Award 2015
Sunday Times Fast Track 100: 2019
